In July 2018, I participated in a social media workshop, Social Media Strategies for Small Businesses. The workshop was hosted by the Kingston Economic Development Corporation and Jennifer Baker Consulting in Kingston, Ontario. I attended the workshop as the Chief Historical Interpreter of the Murney Tower Museum. The museum is a small, non-for-profit historical site. Social media plays a key role in it's marketing. One of my responsibilities as Chief Historical Interpreter is to create a social media plan and run the multiple museum social media accounts. Tips and strategies from this workshop will be beneficial to the museum by increasing exposure, revenue, and attendance.
By participating in this workshop I:
- Was able to create a tailored list of Facebook, Twitter, Instagram, and Google My Business do's and don'ts, which has enabled the museum to use each of these social media platforms in more efficient ways
- Became aware of the importance of engaging with visitors online, which has in turn increased online visitor engagement with the museum platforms
- Networked with and learned marketing tips from small business owners in the area
- Noted down social media platform demographics, statistics, and strategies, which has allowed me to complete a more coherent social media plan for the museum
- Gained a better understanding of the power of social media in marketing (especially for small businesses)
Participating in this workshop was not only beneficial to for me as an employee of a small business, but also as someone who has personal social media accounts and is a consumer of small businesses.